More than sulphate and paraben free. 100% Vegan Swedish craftmenship at it's best.

Our World

An innovative Swedish brand aiming to communicate our concept of natural beauty around the world. Natural Beauty is what guides everything we do. In the sense of simplicity, sustainability, and quality. This is our greatest inspiration. It’s what makes us embrace all the beautiful diversity that humanity holds and insist 100% vegan.

Equally as important is our passion for style and beauty, with meticulous attention to detail in product, experience and design, and last but not least - sensory pleasure in mind.

We use the highest quality natural ingredients combined with non-toxic-to-skin alternatives and advanced science, to create amazing products that are good for you and the environment. Our products are mindfully formulated without parabens, sulfates (SLS or SLES), mineral oil and petrolatum.

All our products are cruelty-free, gluten-free, sulphate and parabenfree, color-safe, and therefore marked with our seal of approval

"REF is about being who you are, helping you feel better from the inside out"

Art Piece, 53 Carnarvon Road, Tsim Sha Tsui

Art Piece, 3 Matheson Street, Causeway Bay