TOUN28 wants to mention that there should be paradigm changes in the cosmetics market. It is important to acknowledge that our skin status changes every month. Basic skincare should be provided based on diagnosis using big data and predictive analysis, not on preference or emotions.
TOUN28 also concerns about animals and nature. The team wants to lead a movement that goes beyond the superficial level of protecting the environment, so they decided to invent a biodegradable container made out of paper. The world’s first paper recyclable package was born. It is still dependent on a small plastic cap, yet the team continues to put on effort to make it 100% plastic free.
Until now, we have been paying for cosmetic containers, not cosmetic products. In most cases, the raw material costs are only 2 to 10%. An estimated 60 to 98% of costs are for containers and marketing. TOUN28 ‘Put On’s pay 90% of costs for the raw ingredients, and only 10% for containers.
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